
Values-Centered Coaching
A strengths-based approach to meaning, purpose, and living life true to yourself.
“Dan’s coaching gets to the heart of the matter.
His values-based questions and keen insights allow you to explore what truly matters in a career (and life). The result is solid direction and confidence to take the next step.”
- Lindsey, Trainer and Entrepreneur
More than words
Values are not fixed traits or abstract ideals — they are living, felt experiences that shape how we move through the world. They are ways of being, attitudes we adopt, and postures we take toward life’s challenges and opportunities. Values are expressed dynamically, changing with context, season, and personal growth.
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“The sole purpose of human existence is to kindle a light in the darkness of mere being. It is about understanding our values and living in accordance with them.”
Carl Jung - Founder of Analytical Psychology
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“Values are our heart’s deepest desires for how we want to live as a human being. They are what you want to stand for in life, how you want to behave."
Steven C. Hayes - Founder of Acceptance Commitment Therapy
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"You can describe values as being the direction you want your behavior to move you toward. Like a compass, values provide you with a consistent sense of direction for your life."
Jenna LeJeune, PHD - Author of Values in Therapy
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“When well-being comes from engaging our strengths and virtues, our lives are imbued with authenticity.”
Martin Seligman - Father of Positive Psychology
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"Questions about the meaning of life can never be answered by sweeping statements. The answer is often found through the realization of one’s values.”
Viktor Frankl - Psychologist and author of Man’s Search for Meaning
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"People’s values form an ordered system of priorities that characterize them as individuals."
Shalom H. Schwartz - Creator of the Theory of Basic Human Values
Values-centred living is the practice of being true to yourself.
- Dan Chan, Founder, Values-Centered Coaching
FAQ
How is Values-Centered Coaching different from traditional high-performance coaching?
Traditional coaching helps you reach a destination.
Values-centered coaching helps you determine your direction.
Traditional coaching helps you achieve goals you set for yourself.
Values-centred coaching helps you set goals true to yourself.
Traditional coaching helps you develop skills.
Values-centred coaching helps you develop character.
Traditional coaching focuses on ways of doing.
Values-centred coaching focuses on ways of being.
Traditional coaching helps you get there faster.
Values-centred coaching helps you enjoy yourself along the way.